ADVANCES IN MARKETING Sensory Marketing - The Next Frontier

From “Meet the Marketers” sessions in lectures, to onlineopportunities for students grappling with real-world marketing, I apply a rich range of innovative teaching approaches to engagestudents in their learning. My teaching philosophy incorporatesproblem-based, collaborative and research-led learning andteaching. Directly involving hundreds of students in lectureactivities, I create a dynamic learning environment where studentsare immediately motivated. Continuous monitoring of studentlearning outcomes inspires me to create ever more diverse andinnovative teaching practices, applying techniques from the forefront of educational research. I now describe the approachesthat I employ that reflect my teaching philosophy.